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A world leader in fishing electronics since 1957, Lowrance recently rolled out its next generation of fishing electronics.
The new HDS Pro chartplotter fishfinder, highest resolution ActiveTarget 2 Live Sonar and ultra high-definition Active Imaging HD provide anglers with the complete package of the latest fish-finding technology.
HDS Pro forms the heart of the ultimate fishing system – offering full networking and bow-to-stern boat control – spanning trolling motors, autopilots, engines, radar, communications, and connectivity and control of PowerPole shallow water anchors.
The new HDS Pro introduces two new chart overlays for ActiveTarget Scout mode and Ghost 360, as well as a new 10” display, an angler favourite, with a new form factor and aspect ratio, delivering a better screen in a new package.
ActiveTarget 2 is the newest update to the award-winning ActiveTarget live sonar that was unveiled in 2020 and quickly became a mainstay for the world’s best anglers and professionals of major league fishing.
Active Target 2 provides higher-resolution views of fish movement and structure and enables anglers to quickly recognise if lures and techniques are working in real-time, allowing them to make adjustments to get fish to strike.
It delivers a smoother and more consistent image across the entire range, with full live-action picture in ‘Forward’, ‘Down’ and ‘Scout’ views.
Additionally, HDS Pro allows for the use of two systems at the same time, giving even more views simultaneously with ‘180 View’, ‘Scout Wide View’ and ‘Forward and Scout split screen view’.
Active Imaging HD rounds out the suite of products with the clearest images of fish and structure from Lowrance CHIRP sonar, SideScan and DownScan Imaging.
Additionally, a new FishReveal SideScan view is now available with a new S3100 Sonar Module, in addition to the already popular DownScan Fish reveal view, helping anglers easily identify fish targets to the sides and beneath the boat.
Navico Group vice president and general manager fishing systems Jeremiah Clark said, “All of these new technologies we’re introducing are aimed at helping anglers find, see and catch more fish, by providing the full suite of tools and the highest resolution and clearest images of fish and structure to date.”
“Lowrance continues to innovate with remarkable new products and offerings, and we are confident anglers will love these latest products.”
HDS Pro offers complete bow-to-stern control on a SolarMax HD touchscreen, which provides stunning sonar images of fish and structure from the Active Imaging HD and ActiveTarget 2 live sonar technologies, along with incredibly detailed chart information that is easy to see from any angle, in direct sunlight and through polarised lenses – a real difference on the water.
In Australia and New Zealand, customers can find great fishing spots with enhanced embedded charts from the detail of C-MAP inland and coastal charts built into HDS Pro displays.
Enhanced embedded charts help anglers find ledges, drop-offs and ditches – then help navigate there with precision.
Additionally, the new overlay options will give anglers a completely new view with ActiveTarget Scout mode or Ghost 360 modes directly overlayed on the chart screens.
The HDS Pro fishfinder is available in 9”, all new 10”, 12” and 16” display sizes and is on-sale now at a starting price of $3899.
Key features include:
- High-definition Active Imaging HD ready with Lowrance CHIRP SideScan DownScan Imaging
- High-resolution ActiveTarget 2 live sonar-ready
- Supports two ActiveTarget systems for multiple views simultaneously
- Supports new FishReveal sidescan view with a new S3100 sonar module
- Support for new ActiveTarget Scout mode and Ghost 360 chart overlay views
- SolarMAX HD Touchscreen viewable at extreme angles and through polarised lenses
- Large programmable keys for 10”, 12” and 16” sizes
- Touchscreen control of Lowrance and MotorGuide trolling motors, autopilot, Lowrance outboard pilot and Power-Pole shallow water anchors
- NMEA 2000, wireless and bluetooth connectivity – plus smartphone notifications
- Preloaded C-MAP enhanced charts for New Zealand and Australia
- Wide range of optional chart upgrades including C-MAP Reveal, Navionics, Florida marine tracks and more.
For more information on Lowrance and its tournament-winning fish finding technology, visit lowrance.com
