Real Baitz are an incredible innovation from the Atomic stable.
The key to this range is the life-like appearance, feel and colours that resemble our most iconic bait species.
We used three-dimensional scanners and printers to perfectly replicate some of the most popular bait species, right down to their fins.
We also carefully crafted the tail designs to ensure that the lures swim like the real thing.
Real Baitz feature precise anatomical features of the species – right down to colours and the lure swimming action.
They are weighted to ensure the lure sinks with a downward swimming angle on the drop.
They can be fished like a soft plastic and will respond well to rod lifts or even a slow burn back to the angler.
Extensively tested on inshore and offshore species, these are as close to a real live bait as you will find.
Frogleys Offshore is an Australian owned and operated family business originally founded in 1981 by Jeff Frogley and trading as “Jeff Frogley Agencies”.
The business was and still is the national distributor of Fuji Rod Building Components, the worlds foremost manufacturer of quality rod building componentry.
Under Jeff’s stewardship the business quickly became Australia’s largest supplier of all types of rod building equipment including guides, grips, threads and resins.