BRISBANE’S Northside Marine has been crowned Stacer Dealer of the Year for 2016-2017 for an outstanding performance as a Stacer dealer.
Northside Marine is situated in a purpose-built 10,000sq m dealership located in Boondall, only 20 minutes’ drive north of the Brisbane CBD. Starting from humble beginnings in 1965, Northside Marine has gone from strength to strength with the expansion of the dealership, stock and staff, but the one thing that hasn’t changed is the business is still run by the Nickerson family.
Northside Marine’s motto is ‘your boating partners for life’, which resonates throughout the dealership, as many of the 35 staff members have been with Northside Marine for over 20 years. Dealer principal Greg Nickerson said the entire team at Northside Marine played a part in one of the dealership’s most successful years to date.
“The phrase we live by at Northside Marine is ‘your boating partners for life’,” Greg said.
“From a sales point of view, 2016 was our strongest year, and this has rolled over into 2017, with our numbers continually increasing.” When asked about the secret to success, sales manager Bill Hull credited tailor-made systems and embracing continual change.
“We run a software system that we have designed and built ourselves, which allows us to build boat packages, controls, options and ensure costs are spot on,” Bill said. “We now live by this program because it controls our whole boat sales department.
“We have been on our current three-acre site for close to 20 years and have been doing several upgrades over the past few years, with a number of other facelifts to come.” Stacer account manager Cameron Wood said the National Stacer Dealer of the Year award goes to the ‘best of the best’ and that describes the entire team at Northside Marine.
“From the moment you arrive at the dealership you feel welcome and appreciated,” Cameron said. “The staff members’ customer feedback is always positive and their customer satisfaction index is well above the industry standard. “The professional approach to boat show attendance and presentation is a credit to the team members and makes it a pleasure to work with them.”
Cameron also said the dealership presentation contributed to winning the award, with the external boat display, offices and the internal showroom all spotless. “The attention to detail is everywhere, right down to the well-presented staff in Northside Marine uniforms,” he said.
“The marketing covers all areas of the media and is focused and pointed.
“As they say, ‘stock sells stock’ and Northside Marine has no shortage of both numbers and variety.”