Setting the standard for boating since 1945, Quintrex reinvents the wheel for new boat buyers with a targeted strategy to assist in the purchasing process in response to the influx of new entrants to the industry.

Quintrex leads the fleet for driving new boaties to market

February 22, 2022

Thousands of Australians are stepping away from dry land and shifting their ventures to their local waterways in an effort to sidestep the cabin fever of closed borders and redefine the meaning of a holiday from home. Quintrex new boaties

As the country sees an all-time spike in spending locally and the investment in local leisure products, the marine industry has seen record highs with unseen numbers of new entrants fleeting to the boating lifestyle. Quintrex new boaties

Boating Industry Australia records that during the past 12 months, the number of Australian boat license holders has climbed by more than 60,000 people – bringing statistics to a total of more than 2.5 million boaties. Quintrex new boaties

Queensland, the boating capital of Australia, has seen the most drastic incline statistically – during both the 2019 and 2020 financial year, Boating Industry Australia recorded a consistent increase of boat license holders by 3 percent respectively year on year.

Currently Queensland can lay claim to the largest number of boat license holders, with 956,000 people certified.

However, the rest of the country has been privy to the boating boom too, with Western Australia seeing an increase of 31,000 captains to the market from 2018 to 2021, Victoria 24,000, South Australia 14,000, New South Wales 13,000 and Tasmania 4000.

Of the newly qualified Queensland skippers during the 2019 and 2020 financial year combined, 24 percent or 11,801 were female – a statistic that continues to rise with the number of female license holders increasing by 8 percent from 2018, as opposed to a 5 percent increase for males.

Quintrex general manager Sam Heyes said, “For decades we have been invested towards nurturing the market by promoting the succession of new entrants into boating, so recent statistics released by the BIA are exciting, as it shows that our actions as an industry are working.”

“While we are a market leader in boating, we do not simply make boats – we make the lifestyle and experiences behind each product, so part of our role is to encourage new entrants into the market by showcasing the Quintrex difference of boating made easy.”

BIA director and Queensland chair Andrew Fielding said boating had proven itself a standout choice of leisure through the pandemic.

“Having a boat is a bit like having your own island,” he said.

“You choose where you go and when, and who goes with you, while enjoying the boating lifestyle on some of the best waterways in the world.”

Australia’s leading aluminium boat manufacturer, Quintrex recently released a carefully structured boat bundle initiative, designed to simplify boat buying and allow for more a simplistic decision-making process for consumers when building their perfect vessel.

Identifying consideration as one of the biggest hurdles in the customer experience funnel, with many potential buyers dropping out due to confusion or lack of understanding when selecting what boat and option configuration would best suit their lifestyle, Quintrex sought to achieve an easier to navigate experience for green boaters looking to buy their first boat.

Quintrex marketing and communications manager Madeline Bishop said, “Following thorough market research derived from both Quintrex customer survey data and our network of Australia’s best dealers, we were able to pinpoint an opportunity in the market to simplify boat buying, which resulted in the creation of a customer centric approach whereby offering five clean-cut boat packages that are built to serve a customer’s lifestyle and budget needs.”

“With a history of boating made easy, this step in our 76-years of production made sense to continue setting the standard as Australia’s most sought-after boat brand and meet the needs of all consumers – both new and old,” Ms Bishop said.

Boasting a line-up of nearly 100 boats and a portfolio of more than 50 dealers scattered throughout the country, Quintrex proudly advertises its success in offering a vessel suited to every boating lifestyle together with accessibility right across Australia.

The boat bundles make their debut on five of Quintrex’s most popular model ranges, alongside a plethora of design upgrades in conjunction with the 2021 model release, to continue enhancing the overall customer experience – on and off the water.

From the most affordable option that only features the essentials for clean-cut boating with the Cruiseabout, Fishabout, Hornet, Top Ender and Ocean Spirit, to the Pro version for a more lavish experience with premium fittings and fishiness, Quintrex makes fitting into anyone’s budget easy.

With 76 years in the game and over 350 passionate employees under its belt, Quintrex also knows a thing about the typical aluminium boatie, allowing the brand to build three bundles comprising a range of carefully selected options catered to the typical on-water lifestyles – the Comfort, Fishing and Captain bundles.

“While striving to meet the needs of new boaties and simplify boat buying, our boat bundles have also been designed to further nurture the growth of the market to continue seeing the fruition of new entrants into boating and share the incredible lifestyle that we have to offer with more Australians,” Ms Bishop said.

“Quintrex proudly holds a strong percentage of market share with aluminium vessels accounting for the vast majority of trailerable boats and with its sight set on continued innovation, it’s only up from here.”Quintrex is a proudly Australian built brand and owned by BRP, a global leader in the world of powersports.

To find out more about the Quintrex range and boat bundles, visit quintrex.com.au or contact your local dealer today.