Atomic Hardz and Semi Hardz

Atomic Hardz is the hard-body collection, encompassing a multitude of lure patterns and colours.

The most iconic in the series is the Crank 38.

This is a certified tournament-winning lure and sits alongside other premium lures in the range, including the K9s, Pop 50, Metalz and Shiners.

More recently, we have added offshore and barramundi lures to the range with the addition of the Dragstars, Power Minnows and Slim Twitchers.

All Atomic Hardz are made of our own high-density plastics to ensure the lures meet our stringent quality control processes.

The innovative Semi Hardz range combines the best of both worlds in lure design.

They have a soft body, through-wire construction and tough rubber finish, delivering ultra-realism in live fish replication.

The range covers inshore and offshore fishing with a minnow and a vibe pattern as well as a semi-soft popper.

Two exciting new colours have also landed for the Atomic Hardz range. These are the first to launch of several new colours on their way. Bumble Bee and Grey Assassin were hand designed by pro angler Jamie Bowden. The new colours have been tested and proved in a wide range of estuaries, offshore and impoundments.

Frogleys Offshore is an Australian owned and operated family business originally founded in 1981.

Distributing some of Australia’s top brands, Frogleys products have found their way into every fisho’s collection.


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