The Reaction name is where Samurai all started.
It was the first high-end rod ever produced by the company and it holds a special place at the top of the product line-up.
The Gen II 351 and 402 Reaction now feature the CD6 grip control.
This carbon duralon grip stiffens the butt end of the rod, providing enhanced sensitivity and better balance.
The ergonomic design also reduces fatigue and offers better balance with less swing weight for more powerful casts and faster hook sets.
About Frogleys Samurai
Frogleys Offshore is an Australian owned and operated family business originally founded in 1981 by Jeff Frogley and trading as “Jeff Frogley Agencies”. The business was and still is the national distributor of Fuji Rod Building Components, the world’s foremost manufacturer of quality rod building components. Under Jeff’s stewardship the business quickly became Australia’s largest supplier of all types of rod building equipment including guides, grips, threads and resins.
In 1998 the business was acquired by Paul Starkey and Pat Rummery. At that time rod manufacture in Australia was undergoing rapid change with most of the manufacturing going offshore. Seeing the need to diversify, Paul and Pat acquired “Offshore Sports” which had as its main business the distribution of Gamakatsu fishing hooks in Australia. This acquisition allowed two of the most respected Japanese companies to come together for distribution purposes in Australia. Shortly after this Paul and his eldest son Michael acquired Pats interest in the business allowing the it to be solely owned and operated by the Starkey family.
Following the acquisition of the distribution rights to Gamakatsu fishing hooks in Australia, the business has traded as Frogleys Offshore and now distributes and represents some of the most reputable brand names in the fishing industry worldwide.
- Fuji – The world’s finest components
- Gamakatsu – The world’s No1 selling hook
- Atomic – Australian brand which includes rods, lures, jig head just to name a few
- Majorcraft – Japan’s largest selling lure rod
- Bassday – high quality Japanese lures
- Samurai – quality fishing rods used by the best anglers in the country
- Kershaw – fishing and outdoor knives
Each brand they represent is a proven performer and these brands are all leaders in their respective fields. The business operates out of premises at Ballina in Northern NSW with Michael guiding its growth.
The company remains at the forefront of fishing in Australia and has introduced and will continue to introduce innovative products to keep thousands of Australian fishermen ahead of the game.